The Future for de Le Cuona in New York May 2025 will see a new chapter for de Le Cuona in New York when we relocate our showroom from the D&D Building to a newly designed 2,000 sq. ft. space on the 16th floor of the New York Design Center at 200 Lexington Avenue. Strategic Relocation This bold and exciting strategic move from the D&D Building marks the end of an era and new beginnings for us in New York. The D&D was a fantastic launch pad for us into the US and has been an amazing home for the business for the last 15 years. The move to NYDC and the investment in a flagship showroom how we see 200 Lex as our future in New York. Bernie de Le Cuona, CEO and Founder ‘The D&D building has been a really important part of our story for the last 15 years, but the time is right for us to make the bold move to 200 Lex. I really believe the future for us is at the NYDC and that it will become The Destination for interior designer across New York and the Tri-State area.’ WATCH VIDEO The new showroom will epitomise the brand’s commitment to providing a forward thinking and engaging way for designers to discover and scheme with interior textiles. Founder and CEO Bernie de Le Cuona has commissioned Cameron Heller of Heller Studio to realize a sophisticated and functional environment tailored to the evolving needs of the design community. Susie Paplow, US Operations Director ‘The energy and industry buzz surrounding 200 Lex played a significant role in our decision to open our flagship showroom at the NYDC. It’s designed to showcase the de Le Cuona lifestyle and to reflect our commitment to quality and craftmanship. We look forward to introducing designers to a new way of experiencing our products and finding inspiration for all their projects.’ Cameron Heller, Interior Designer ‘From an interior designers perspective, I love that we have 200 Lex as a resource in New York, and it’s incredible to see the brands that have opened showrooms there in the past few years. From contemporary lighting to vintage rugs, it has some of my favourite showrooms. I think it’s interesting that so many West Coast and Europeans brands have found a home there. It has become not just a destination for New York but really for the East Coast.’ Creative Brief and New Showroom Experience ‘My brief to Cameron was to reinvent the traditional showroom experience so that it becomes a truly engaging space for the next generation of designers and their clients. I think he has really pulled it off and I’m excited to reveal it when we open the doors to the new space in May.’ Bernie de Le Cuona The idea is to have a really intimate feel when you enter the showroom; the emotional experience you get from going into someone’s home. Heller explains, “The design emphasizes a balance between residential inspiration and practical functionality, ensuring that designers can effectively visualize and integrate de Le Cuona fabrics into their projects." Architecturally the open space will naturally divide into three zones. The entry will be inviting and showcase the fabrics in a variety of ways, from upholstered seating to a fabric ceiling. From here you will walk through a timber framed opening to the workroom bathed in natural light and a generous play table where designers can put schemes together with our large 1 yard/metre square fabric samples. The accessory store and bespoke area is the final space where you’ll find a beautiful display of cushions, throws, and accessories. Drawers filled will samples of embroidery or custom stitching will show the depth and range of the bespoke service whilst you take in the view over Manhattan. WATCH VIDEO The overall ambience will be calming and moody with natural touches tied into the South African and Belgian roots of the brand. The materials and details will all have the integrity of the handmade from tactile plaster walls to rough-hewn wood. The palette is muted keeping the space timeless. We look forward to welcoming you all when the new showroom opens. Watch this space!
