de Le Cuona’s new flagship store at 44 Pimlico Road is set to refashion the fabric house in one of London’s most exciting and established design districts. The store marks 25 years of this international luxury brand with its world-famous couture artisan fabrics with space for the growing lifestyle collections including furniture, bed linen and interior pieces. 

Bernie de Le Cuona commissioned Waldo Works to bring her unique vision of a multi-functional fabric house to reality. The brief was to create a considered, engaging and sensory space where the softer textures of textiles, furniture and accessories in linen, wool paisley, silk, velvet and cashmere have a material palette backdrop including concrete, terrazzo, ironwork and pale amber resin, with the common thread of craftsmanship.
The store captures the spirit of Bernie de Le Cuona, her passion for textiles and travel, culture and contrast. It reflects the de Le Cuona lifestyle – a natural, timeless, layered luxury rooted in raw sophistication with a sense of the unexpected. Arranged over two floors this immersive environment is about experiencing the rugged beauty and tactility of textiles and communicating the artisan nature of a company which selects the best fibres and works with the finest specialist European mills. Fabrics are meticulously crafted and distinguished by their particular ‘handle’ and ‘fall’ that truly sets de Le Cuona apart.
The store space covers 200 sq. ft. arranged over two floors.

The ground floor balances the fabric collections of exquisite quality with exclusive furniture and one-off collector pieces. Visitors are greeted by a long table with a gentle metallic patina which houses large, easy to access fabric samples alongside niches with swathes of hanging fabrics that are beautifully lit. 
The Colour Lab, a wall showing each fabric in every shade, gives a sense of the breadth and scale of the collections as well as the interactive character of this space.  Beyond are vibrant, dedicated upholstery areas showcasing extraordinary pieces sourced by Bernie de Le Cuona from Africa and around the world. 

The store serves trade clients and retail customers. The lower ground floor is reserved for de Le Cuona bespoke and a personalised shopping service. 

Liveable luxury is presented in the edit of crafted accessories including new specially woven bed linen in the de Le Cuona palette, throws in cashmere and alpaca, signature cushions, natural fibre rugs and small, ready-made pieces of upholstered furniture.
The Pimlico Road store is an incarnation of all my dreams. It showcases my fabrics and home collections all under one roof and lets me break with some of the norms within the industry and create a really exciting environment.’ - Bernie de Le Cuona, founder of de Le Cuona

The process of selecting luxury fabric in a sympathetic and finely-tailored environment has been elevated into something new. Collaborating with Bernie on de Le Cuona’s showroom has been a great opportunity to celebrate the value of simplicity, honest materiality and enduring craftsmanship.’ - Tom Bartlett, founder of Waldo Works